A Lithium brand
The 3 A's Behind Your Social Marketing Strategy
Viktoriya
1
Kudos
38
Comments
October 13, 2016

Social interaction is heating up now more than ever as businesses try to amplify their reach across all platforms to all audience at all time. Sounds like a lot of “all’s”. That being said, the efforts and resources required in the realm of digital and social can be overwhelming sometimes. Where do you allocate your efforts to boost your social presence without redundancy to provide a stellar personalized customer experience? Before you send yourself into distress over this common conundrum, allow me to enlighten you on the THREE A’s brands should deploy their social efforts around.

 

Be AGILE: Users are constantly changing their methods of interaction. The other day I contacted a support representative via an app with an inquiry, they replied to my request in an email ticket, and then I tweeted at their support twitter handle and thanked them. THREE different channels. The brand was able to meet my requests and questions across all channels. Brands must master the ability to span themselves across all platforms. This isn’t to say that they need to post 100x a day on each channel, which brings me to my next point…

 

Be ATTENTIVE: If your audience primarily engages on one medium of social, THAT should be your prioritized medium as well. Sometimes, it's deemed more worthwhile to veer away from the social hotspot at the moment and instead, be where your customers need you to be. It is however, still invaluable to be mindful of the social shift consumers are making. This is imperative especially in the realm of brand advertising and awareness. Compelling content on a variety of channels, in a variety of formats (whitepapers, infographics, podcasts) will create that social customer experience that everyone is aiming for today.

 

Be AUTHENTIC: While it seems effective to post more to expand your social footprint, quality is equally, if not more important that quantity. Utilize your top customers to spread the good word about your brand. Industry experts are also recommending bringing it back to the fundamentals: internal promotions. Your employees should be actively engaging with and promoting your brand on social. This way, brands will see you aren’t just spewing out repeat content, but rather, you have an authentic audience who listens and shares your content and messaging.

 

These three attributes are the groundwork for your social presence. Experts are constantly assessing the dynamic space of all things social media; be sure to tune into our upcoming webcast to hear more: Boom or Bust: 5 Social Media Trends Brands Must Invest In. Tune in on Thursday, October 20th @ 10 AM PDT.

 

Reserve your spot here

 

pic.png

 

*This post originally appeared in the Lithium Community. 

38 Comments
rakesh23
N/A

Social media strategy are working these days and i wish to know about how to get twitter followers online in a given time.

tutuapp
N/A

I just want to say thanks to the one who recommended the website; it’s been very helpful to me. And now and I’m happy.Also download tutu app to download more attractive paid apps and games free now

maisoncorners
N/A

Is Society studied at Camden County Technical Schools? I'm planning to take exams soon and these guys can do your essay for you as well - just choose a subject. Society class at school was nothing more than a bunch of lectures and simple senseless videos.

ruthgibby
N/A

Hello,very Nice And unique article You Wroted here ..very Interesting to share with my friends..

Genf20 plus

music23
N/A

 We had been knowing how to hack instagram online and it is so useful for us,

Aaradhya
N/A

TutuApp Wonderfull keep sharing Awesome post really appreciating

wufo90
N/A

credit card 2018. This is good social marketing nice info 

Jacob89
N/A

Keep up the excellent work more info: http://hanzalapc.com/

smphyl
N/A

This is really a very informative article on misconception that is happening in this digital era, learnt so much thank you so much Richard for writing. Send Free SMS Online Without registration 

alex43
N/A

It is the time to go and enjoy the desert safari in Dubai. Quad biking Dubai is the best thing you can do in this season. The other option is to go and get Ferrari world discount tickets.

steve7876
N/A

Now this time social media plays a vital role in every field of life and especially in business. Due to social media, we can bost our business easily. With help Best Decanter Designs of this media, we can aware our customers about products. I think social media best way to increase our business.

wufo90
N/A

A very amazing strategy I am very much grateful find also out site jerawat pedia 

steve7876
N/A

I clearly understand your all social media instrucctions. And i also agree with your social media planing.Useful matrial thanks to share us.
Root Protection

davidmitchell13
N/A

Social interaction refers to a relationship between two or three or more individuals. Essay Writers UK also giving the success platform for their user.

edwar139
N/A

I simply need to express profound gratitude to the person who prescribed the site; it's been exceptionally useful to me.

 

electrical repair in dubai

elizamolly
N/A

When you have your fixings, you take after a formula and presto! In any case, that is not generally the situation. Imagine a scenario where you have visitors and need to bolster more individuals. Imagine a scenario where somebody is adversely affected by one of the fixings. All of a sudden, your objective goes from influencing a dinner to guaranteeing it to will bolster enough individuals and be consumable by all.

Law Essay Writers UK

jamesmoliver
N/A

I am a social worker in Marylebone, London and I love to provide assistance regarding anything with Essay Help UK. In most cases, of direction, the goal is to get an extra custom or build your brand recognition. Having a successful social media account can also construct quite a few credibilities, or you may just aim to use your accounts as a way to hold your existing customers up to date. 

MarkJohnson
N/A

Very good piece of advice. Although most people dealing with marketing have the 3As in their mind, having also some tons of relevant information, makes things a little vague. Thanks for elaborating, makes it really easier ph.375

camilalucas
N/A

Social media marketing is very important and it is getting progress day by day. It is the effective way of business marketing and there are so many useful feature for it. Read more from dissertation writing service site. 

lany19912
N/A

Blogs are so informative where we get lots of information on any topic… Thanks and keep up the good work. imo for pc

kellistark
N/A

Social marketing is the biggest marketing in today's scenario it is the best to marketize something and it is something which will help to advertise more and more with the great outcome. and in case if you problems related to the Microsoft support service go to  

Kindle Customer Service

surely you will get rid of your problem.

elizabethfox
N/A

Social Media today have been a good platform for marketing and these strategies that is being described here is really helpul for the those who use this for promotion of their works. Essay writing services

ChristinaJohn
N/A

Social communication is warming up now like never before as organizations attempt to open up their span over all stages to all group of onlookers at unequaled Assignment Writing Service | Assignmentchamp.co.uk sounds like a considerable measure of "all's". That being stated, the endeavors and assets required in the domain of advanced and social can be overpowering now and again.

mehul
N/A

This is very great and brilliant information.
homemade pregnancy test with toothpaste

amitshah634
N/A

True. Social marketing strategy needs to be a good one to perk up business income. Aditionally, you can also visit https://www.nuinsights.com/ to get better insights and know more about how to devise the best social media marketing strategy.

Keria139
N/A

 Social media marketing refers to the process of gaining traffic or attention through social media sites. But for this purpose, you must have a bunch of knowledge regarding this area. 

 

Work Accident Claim UK 

josepedro2018
N/A

Very good work done here on the blog. I am always here reading and following weekly news. Thank you. # 11 dicas de como aprender mais rapido ingles

pedrojose
N/A

Subject of extreme importance to our knowledge. Thanks for sharing. Conheça o melhor curso online de decoaração em balões de SP.

dubaielectrical
N/A

Good to be here for that post.

Plumber in dubai

mikewsmith
N/A

Great post! Our social media team at Wenatchee Plumbing appreciates it. Contact Us anytime.

tnresults
N/A

Tamilnadu state gives the Secondary School Leaving Certificate certification obtained by a student on successful completion of an examination at the end of study at the secondary schooling level in India.

www.dge1.tn.nic.in


www.dge1.tn.nic.in 2018

VerlaineV
N/A

I am a little bit bothered with the employees engagement in my promo policies. In Europe it is not concidered to be ok in the manner that you cannot oblige an employee of yours to use his/her private channels on social media for corporate purposes. It is like invading their personal sphere and many companies had legal issues when tried to employ such promotional policies. Anyway, France (ph375 prix) is a different planet in such cases.

jualqncjellygam
N/A

On a positive note there are an increasing number of HR professionals who champion trans and non-binary inclusion ... Obat mata glaukoma paling ampuh Trans and non-binary people rightly push the ingrained, stubborn and unhelpful gender norms in both society and the workplace. The workplace is a very binary place and I always ask myself why this is. In my opinion it’s partly due to historic and legacy reasons, although with millennials viewing gender as a spectrum we will see the challenge to de-genderise the workplace increase ...

neiljakson
N/A

Hi, I am marketer but I did not know about marketing strategy abter  reading your post I  felt that I am not a good marketer because Your tips are so impoetant for marketing on social media to improve  coursework writing service 

popcorntimeiOS
N/A

Blackmart is a black market app; which basically means that this app is not available on the Google Play Store. The Blackmart apk & ios app does not comply with the terms and policies of Google Play Store.

blackmart APK

jenniferjudy225
N/A

As any expert will tell you, admissions essays can determine the course of your life. So why take a gamble on them and have professionals ensure yours is exactly what the admissions officer are looking for. Tell us to ‘write my essay online’ and  Can Someone Do My Essay For Me will deliver to you an essay that will help your application stand out.