A Lithium brand
Enough is Enough: A Manifesto for Social Media Marketing
September 16, 2016

Manifesto image.JPG

Earlier this week, Katy Keim (Lithium CMO) published a great blog post: A Social Proclamation. This manifesto discusses what social marketers need to do now in order to use social for all the power that it offers. 

Check it out... 



At the Lithium Network Conference (LiNC) in June, Nate Elliott, in a breakout session, said something that really struck a nerve within me:

“The rise of social has fundamentally changed marketing and advertising as we know it. The problem here is that brands aren’t really sure if their social marketing efforts are effective.”


Let’s quickly take a step back to fully understand what that means. As marketers, we instinctively know that social media must be a part of our daily lives. It’s not an option; it’s table stakes. Brands that succeed in today’s rapidly evolving consumer marketplace are those that harness the power of social media – and do so in real-time.


The only problem is that being on or a part of the social media ecosystem doesn’t actually equate to success for a brand. In fact, just posting a blog, tweeting a tweet, or pinning a pin doesn’t do much in isolation. Sure, doing so gives brands a presence on social media; however, what good comes from all that posting, tweeting, and pinning if marketers don’t truly understand how to extract value from all this effort? And let’s be honest, having a presence on social media takes a lot of time, effort, and resources – so why waste all of that on “post and pray” tactics when there’s data and tools at our fingertips to help us make sense of it all?


The answer is simple: there’s no excuse. We’ve lived, breathed, and ridden the rollercoaster of social media for too long now to not understand how, when, where and why our social marketing efforts are effective (or not).


Social media marketing does not – and absolutely should not – fall short any longer. We must resolve to do better. We must avoid perpetuating the endless cycle of “not really knowing,” now and well into the future. We have to make social media work harder for our brands over the long haul.


How? We have to be more accountable to results and make the following commitments to ourselves:


  1. “I won’t use social for social sake.”
    Social is a tool for solving business problems.

  2. “I must talk and
    Social is a two-way dialogue.

  3. “I have to be more compelling.”
    Organic performs better, but is getting harder.

  4. “I will own my customer relationship.”
    Social deepens the customer relationship, so I won’t outsource this to an agency or a partner.

  5. “I won’t just keep growing the team; I will work smarter.”
    A bigger team doesn’t mean better results.


I’ll be heading deeper into each of these in the coming weeks, shedding light on what this actually means for brands as well as how embracing them can lead to real business results. I’ll also share some companies that are role models for the right behavior. In the meantime, feel free to learn more about our “manifesto” and, while you’re at it, don’t hesitate to share your own stories of how you have overcome the challenges of social media marketing in the face of ever-changing (and ever-growing) consumer expectations.


Social media marketing can work hard for our brands again. This is our answer for “how.”

Francisca Fanucchi

Francisca is a Klout expert that has worked with Klout since 2014.


Hi Kety,

Thanks alot for this valuable post. I like the way of your explainantion. I am regular blogger and love to read your post. Keep updating us. I also  one website that contain so good inforamtion about Socail media marketong, SEO and Digital Marketing. I you wanna check them out just click on Top Digital Marketing Courses


Thanks for sharing such interesting and helpful article
Best regards,



This is high time for us for grab free coins for heart of vegas online without any information.


u can get lunchboxes and caps for free only with free fallout shelter cheats without losing anytime.


Have you checked out the latest games that has been released, we have developed a tool for it called tuber simulator cheats


I came onto your blog while focusing just slightly submits. Nice strategy for next, I will be bookmarking at once seize your complete rises. Watch movies with Uktvnow.

Nice Post thanks for sharing. If you need Cisco Customer Support Help Use Our Service.

To use social media effectively, f irms should figure out how to enable clients and Internet clients to post client created Assignment Help content (e.g., online remarks, item surveys, and so forth.), otherwise called "earned media," as opposed to use advertiser arranged advertising copy.


I was extremely happy to locate this website.I wanted to thank you with regard to this terrific read!! I certainly appreciated every little bit of it.

IMO For Laptop


Yes, it is the responsibility of the digital marketers and social media marketing companies to follow an ethical pathway for the marketing of their products on social media sites. Mostly, a user gets annoyed by the overwhelming ads and popups that occur repeatedly.


Thanks for sharing your experience. imo download


Social media marketing have great importance in recent days. It is the best method of marketing. Along with advantages there are so many disadvantages with it. Essay writing service


Marketers have been handling and subduing online networking for over 10 years now, and luckily, the web-based social networking systems and apparatuses have developed en route Assignment Writing Service Social has demonstrated its value in helping brands increment mindfulness, start engagement and manufacture group.

A massive a part of my work as a virtual analyst and anthropologist is to song emerging and disruptive generation developments and look at Essay Writing Help their impact on enterprise and society. within the early 2000s, much of that paintings turned into targeted on what changed into net 2.zero, collaboration (office 2.0) and the upward push of social media. It was a completely unique time in my career. I had the best fortune to be within the middle of a very important shift in technology and lifestyle. no longer only did I tune it, i was additionally worried within the improvement of many popular and influential tech companies and actions.